It’s 10 days before the new decade, and you’re probably planning or enjoying the holidays in full force.

It’s a great time to celebrate your wins and plan for the future, with new products or services or investments for 2020.

As such, you’ve probably heard of ROI or Return On Investment.

How about your COI? Or better known as COST OF IN-ACTION.

Inaction is just that: No action.

Some might call it stagnancy, complacency, or even just being PRESENT.

However, what are you missing out on by NOT acting? Or learning about new ways to improve your business?

COI is abit like FOMO (Fear Of Missing Out) except most business owners don’t have a clue as to their ACTUAL COST of what they’re missing should they not act.

Will it be missed revenue, better clients or even FREE time due to poor delegation?

The fact is, the concepts and change that got you to this point in the business, WON’T really get you to the NEXT level UNLESS you improve or change accordingly.

What will you have to CHANGE or LEARN to be this new leader of your new and improved business? How will you reduce your COI?

So, my challenge to you this week, [FIRST NAME GOES HERE]: What’s your COI? And what’re you going to do about it?

To your success,